Why we buy : the science of shopping
Underhill, Paco1999
Book
This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy.
Main title:
Why we buy : the science of shopping / Paco Underhill.
Author:
Imprint:
London : Orion Business, 1999.
Collation:
255p. ; 24 cm.
Notes:
Includes index.
ISBN:
9780752813301 (hbk)
Dewey class:
381.1R658.8342Un(000)
Local class:
658.8342Un
Language:
English
BRN:
15075