Value proposition design : how to create products and services customers want
Osterwalder, Alexander2014
Book
The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.
Main title:
Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
Author:
Osterwalder, Alexander, authorPigneur, Yves, authorBernarda, Greg, authorSmith, Alan (Designer), author
Imprint:
Hoboken, New Jersey : Wiley, [2014]©2014
Collation:
xxv, 290 pages : illustrations (black and white, and colour) ; 19 x 25 cm.
Series title:
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9781118968055 (pbk)
Dewey class:
658.4012658.812OST658.4012OST658.401R 658.812
Language:
English
Added title:
Subject:
BRN:
1700322