Copywriting in a week : be a great copywriter in seven simple steps
Ashton, Robert2016
Book
Copywriting is a skill that we all increasingly need in the business world. Designed to help anyone who is asked to write copy for a product or service, this handbook covers a broad spectrum of copywriting including letters, advertising, press releases, catalogues and websites.
Main title:
Copywriting in a week : be a great copywriter in seven simple steps / Robert Ashton.
Author:
Ashton, Robert, author
Imprint:
London : Teach Yourself, 2016.London : Teach Yourself, 2016.
Collation:
128 pages : illustrations ; 20 cm
Notes:
Originally published: London: Hodder & Stoughton, 2003.Previous edition: 2012.
ISBN:
9781473609419 (pbk)
Dewey class:
659.132
Language:
English
Subject:
BRN:
2283999