Change
Centola, Damon2021
Book
This is a book about how change happens - how ideas spread successfully, and why sometimes they fail. We are living in a world of strong opinions that feels more divided every day. Why is that? Much of what we know about how ideas spread comes from bestselling books like 'Blink' and 'Nudge' who paint a compelling picture of a world, in which 'influencers' are king, 'sticky' ideas 'go viral,' and good behavior is 'nudged' forward. The problem is that the world that Malcolm Gladwell or Richard Thaler describe is a world where information spreads, but beliefs and behaviours stay the same, one of simple contagions, which spread quickly to everyone, but do not have any lasting impact on what we think or how we live. This mythbusting book shows that change doesn't spread like a simple virus. Stickiness isn't everything. Influencers aren't the key.
Main title:
Change / Damon Centola.
Author:
Centola, Damon, author
Work:
Imprint:
London : John Murray, 2021.
Collation:
352 pages ; 24 cm
ISBN:
9781529373363 (hbk)
Dewey class:
303.4
Language:
English
Subject:
BRN:
3036232