WEconomy : creating profit through purpose
Kielburger, Craig2018
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Change the world and drive profit with smart, sustainable strategy. WEconomy introduces the modern evolution of business: profit for purpose and purpose for profit. Purpose is the business world's biggest advancement since the assembly line, and both top talent and quality consumers are making their preferences known. This book fuses social purpose with for-profit business models to provide clear-cut strategies for implementing the WEconomy model.
Main title:
WEconomy : creating profit through purpose / Craig Kielburger, Marc Kielburger, Holly Branson.
Author:
Imprint:
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018.
Collation:
256 pages
ISBN:
9781119447795 (pbk)
Dewey class:
650
Language:
English
BRN:
2616575