Why we buy : the science of shopping
Underhill, Paco1999
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This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy.
Main title:
Why we buy : the science of shopping / Paco Underhill.
Author:
Imprint:
London : Orion Business, 1999.
Collation:
255p. ; 24 cm.
Notes:
Includes index.
ISBN:
9780752813301 (hbk)
Dewey class:
381.1R658.8342Un(000)
Local class:
658.8342Un
Language:
English
BRN:
15075