Buzzmarketing [electronic resource] : Get People to Talk About Your Stuff
Hughes, Mark2005
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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." - Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
[Place of publication not identified] : Portfolio, 2005
1 online resource (1 text file)
9781101218402
English
2549983